Avoid the ‘revolving door’ syndrome
There are companies out there, maybe some of those are your competitors, who seem to have a continual stream of new customers. What we don’t know of course, how many customers are leaving as fast as new ones arrive. Hence the revolving door.
- Acquiring new customers is expensive. On average, it costs five times more to find a new customer than it does to retain an existing customer.
- Increasing your customer retention by just 5%, can dramatically increase your profits. The success rate of selling to an existing customer is around 60-70% whereas the success rate of selling to a new customer is between 5-20%.
I’m here to help you keep the customers you already have, and to ensure that new ones stay with you for a very long time.
No two clients are ever alike, but to give you a flavour, here are some of the ways I help my clients increase their customer service skills and keep their clients for longer. It helps improve the bottom line too!