- Gain clarity on your company’s vision and goals
- Understand the customer’s journey through every interaction point with your brand
- Gain empathy on how a customer feels
- Identify inconsistencies in service delivery
- Become more confident when interacting with customers
- Improve internal communication
Customer service is a vital part of your marketing
It’s not just your front-line team that needs to understand the importance of excellent customer service. The back office staff who fulfil your products or services and anyone who answers the phone is a vital part of your customer’s journey. An offhand comment in a phone conversation, failing to follow up on something you promised to do, or simply not returning calls can send a once loyal customer into the open arms of your competitors.